BD is the lifeblood of any business. Organizations often pull the trigger on opportunities that are not carefully vetted out. A quick, hurried assessment can lead to dead ends, wasting time and resources along the way. Ultimately preventing organizations from achieving the revenue results they desire.
Although we understand the value of swift action, taking a measured approach far outweighs spending energy and resources pursuing opportunities that simply do not correlate with the desired final outcome; increased revenue.